Start with an Accurate List Price

The reason you need an accurate list price is to avoid the overpricing trap.
Here’s how the overpricing trap happens.

Step by step:

  1. You set a high list price (above ‘Market Value’) hoping to attract a high offer.
  2. No offers come in, so you sit and wait.
  3. While you wait, your overpriced home helps make more competitively priced property look better value for money – you actually help others to sell before you!
  4. Eventually you give in and make a small price reduction. You wait but it does nothing, so you reduce the price again. You repeat this process until you reach the point where your property is priced at ‘Market Value’. Now it should sell but it doesn’t.
  5. The problem is because so much time has passed, and the property has been so overexposed to the market, it’s become a ‘stale listing’.
  6. Buyers start to think “What’s wrong with this property?”  – They have lost confidence your home is a ‘good buy’ and continue to stay away.
  7. To generate offers you have to reduce your price below ‘Market Value’ to counteract the negative stigma now attached to your home.
  8. As counterintuitive as it seems, properties initially priced above ‘Market Value’ tend to sell for less than if their original prices had looked more attractive to buyers.


End result = You undersell & lose thousands of dollars


Many sellers have to live in denial about this and are forced to tell themselves there’s no way such a struggle could have resulted in anything other than the best possible price being achieved.


That’s a horrible fate that we will help you avoid.

Want to Buy or Sell Your Home Without an Agent?

Welcome to Bōde

Bōde has created a marketplace to allow you to get transparent home data,  set your price, and list your home on MLS (and 30+ more sites). We will advertise your home and walk you through the whole sale process for 1%, only when the home sells.


Looking to buy? Bōde allows users to purchase any home listed on MLS in Alberta – at completely no charge.


With your free Bōde account, you don’t need an agent – you are completely in charge of your home sale or purchase and get to keep more of the money you invested in your home!

Get started at

Like this article?

Share on Facebook
Share on Twitter
Share on Linkedin
Share on Pinterest

Leave a comment